Breaking the Surface: An Interactive Ceiling

Scandinavian Design Group, one of Norway’s oldest graphic design studios, has just created an interactive installation for Norway’s branch of Lundin Petroleum, Sweden’s largest oil company.

The installation went live at a Scandinavian energy conference. But when Lundin asked Scandinavian Design Group for a proposal for their booth, they proposed something that actually isn’t a booth at all: An undulating ceiling of honey-colored tubes that would rhythmically move in response to the visitors walking underneath. They’re calling it Breaking the Surface.

After the conference, Breaking the Surface will become a permanent fixture in Lundin Norway’s offices.

Palladio I Designer I The DesignBloc

#animation #creativity #design #competition #architecture #industrialdesign #interiordesign #productdesign #product #experiment